Clorox Renew Life

Brand Campaign Guideline
Art Direction
Motion design

Renew Life was created by women, for women to empower them with knowledge and science-backed solutions, made specifically for her wellness journey.

Renew Life’s campaign tagline promotes their positioning through Light Up Your Wellness. The brand campaign developed for Renew Life aims to convey their brand as the trusted guide and expert in the world of probiotics and the female microbiome.

The design system positions Renew Life’s products—and their brand—as a guiding light for health and wellness. Using the design elements on the logo and packaging, the team utilized the ray of light as a canvas for both photography and copy. 

The team created visual metaphors, such as the arclight and spotlight, as the anchoring key element to highlight helpful information and act as a navigator along her wellness journey. 


Jr. Graphic Designer

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