Project Title
Planted App
Deliverables
Logo Design
UX/UI Design
Planted App
Deliverables
Logo Design
UX/UI Design
![](https://freight.cargo.site/t/original/i/650c427cec19072be594fecd9a30759813f99a2518a14832693d65793390d6f9/Lozarus-Angie_planted-app-04_gr360_Derby_lo.jpg)
Background
Do you find yourself going to different supermarkets to find specific needs? The struggle of finding and purchasing high quality and afforable goods is a rising problem experienced by tech-savvy and health-conscious individuals. The e-commerce scene is constantly evolving to meet different criterias of their consumers.
Millennials are re-establishing the standards of grocery shopping in their lifestyle. Food transparency becomes a prevalent issue among millennial consumers, as affordability and quality are important factors that determine their purchasing preferences. There is a growing market of budget-conscious millennials who want affordable and healthy options from grocery stores.
Millennials are re-establishing the standards of grocery shopping in their lifestyle. Food transparency becomes a prevalent issue among millennial consumers, as affordability and quality are important factors that determine their purchasing preferences. There is a growing market of budget-conscious millennials who want affordable and healthy options from grocery stores.
![](https://freight.cargo.site/t/original/i/a4b4de4177c7a58a5eb9c5620f64c21cce32f6392335437bece2df542d2a4a4f/web-01.jpg)
![](https://freight.cargo.site/t/original/i/700dba57c6910bdc2a91a9659f09cc71c2df6830c5182cd10c08340b12372c0b/web-02.jpg)
Approach
Drawing upon the rising demand for a more personalized shopping experience, an online grocery shopping app was developed to meet consumer's needs and support small local businesses to thrive. The word “Planted” describes a financially-savvy user who wishes to establish a sense of structure and satisfaction in their lifestyle. Planted integrates food transparency, budget-consciousness, and sustainability to elevate a user's grocery shopping experience.
![](https://freight.cargo.site/t/original/i/20aa3ec3dfde6787a477cddc86ff194f8f232e463f3488e429ba36bdc3c03d29/Web-1920--2.jpg)
![](https://freight.cargo.site/t/original/i/db726432866be37603cca36de4e3c94a5c4a0319faeecd6e6a5d748a8439637a/Web-1920--3.jpg)
![](https://freight.cargo.site/t/original/i/1e4de1d1373021c61129447da39ac69affd266bf0a02a429bbc2eb1abecd2173/Web-1920--4.jpg)
![](https://freight.cargo.site/t/original/i/9fdcf60216084800bcb8e1fc1e08153ab273ede40dd7c22befd02ae72e4f0ada/Web-1920--5.jpg)
![](https://freight.cargo.site/t/original/i/584a1c183e30c9a104e2962564d60ee8faa53e95705380b22e26d8f9c9a55cc2/Web-1920--6.jpg)
![](https://freight.cargo.site/t/original/i/9c40b3019426b1f7ea2135c49e4033572e7e466ebbc63fa4bf555217074aa1b9/Web-1920--7.jpg)
![](https://freight.cargo.site/t/original/i/24bc9103509792ea9b39bb9b1f86e9ee7ad87abb03023a8ab5b39a65d434331b/assets-03.jpg)
![](https://freight.cargo.site/t/original/i/1b9227f89fc3a80588edb11ad27af6abbd2d1d1257b2b88ba9eb72851d847866/assets-05.jpg)
![](https://freight.cargo.site/t/original/i/47cdc568bd3784639010df1dbc08045347e2870d6eced6e266b63a852ff95259/assets-04.jpg)